Mini: Vending machine projection

Introducing the MINI Vending Machine, the largest-ever fully-interactive night projection in Canada which showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.



Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant.

Video produced by Media Merchants in collaboration with TAXI



Creative Credits
Client: MINI Canada
Product: THE 2011 MINI R5X

Agency: Taxi 2
Creative Director: Lance Martin
Writer: Alanna Nathanson
Art Director: Jeff MacEachern
Agency Producers: Sam Benson, Hanna Bratt
Account Manager: Tina Tieu

Animation: Hatch Studios
Interactive: Forth Wall
Mobile Marketing: Mythum
Projection Company: The Media Merchants
Media: Media Experts